Published by Soimea – The French reference for second-skin effect press-on nails.
At the end of January, something a little special happened for us.
From January 27th to February 1st, Soimea opened its very first pop-up in Paris, in the heart of the Marais.
Six timeless days, at 54 rue Charlot, where our universe came to life… for real.
For a few days, this small space became a Soimea interlude.
We tried on press-on nails live, discussed perfect lengths and favorite shapes, and exchanged tips just like friends.
Some were discovering press-ons for the very first time.
Others were simply looking for their perfect style.
And we loved seeing the looks change when they tried them on —
that little moment when you realize the nails are light, comfortable, almost like a second skin.
Between the street activations, the little treats for our new subscribers, and the in-store try-ons, we had imagined this pop-up as an immersion into our world.
The weekend was particularly lively: the store was full, lots of laughter, and above all, some very lovely encounters.
Some customers came alone and left with new friends.
For that alone, we'd do it all again.
And amidst all that, there was also a little moment we were particularly looking forward to:
letting you discover our models in person.
Seeing them laid out on a table, trying them on, comparing shapes, hesitating between two styles — those little moments you don't experience behind a screen.
Some found their perfect length.
Others fell in love with a model they might never have chosen online.
And we loved observing these simple decisions:
that moment when you look at your hands and say to yourself, "yes, this is the one."
Because deep down, our press-on nails are made for that:
to naturally integrate into daily life, like a small detail that changes everything.
Frequently Asked Questions
Does Soimea have a physical store in Paris?
Soimea opened its very first pop-up in Paris from January 27th to February 1st, at 54 rue Charlot in the Marais. This first temporary space allowed customers to discover and try press-ons live. For upcoming events and openings, follow the brand on its social media.
Can you try Soimea press-on nails before buying them?
During the Parisian pop-up, customers could try press-ons live, compare shapes, test lengths, and exchange tips. This is precisely what Soimea aims to offer: the ability to find your ideal model by truly seeing and wearing it, rather than just choosing from a photo.
How do I choose the right length for press-on nails?
The choice of length is often a revelation when trying them on. Some customers discover their perfect length by directly comparing models on their hands. Short, medium, long, or extra-long, each length corresponds to a different lifestyle and aesthetic. Soimea guides and the FAQ are there to help you find yours.
Are Soimea press-on nails comfortable for everyday wear?
Yes, and that's often the first surprise for new customers when trying them on. Thanks to their flexible material and ultra-thinness, Soimea press-ons are light and discreet, with a second-skin effect that naturally integrates into daily gestures.
Are Soimea press-on nails suitable for beginners?
Absolutely. During the pop-up, some customers were discovering press-ons for the very first time. The Soimea team guided them step-by-step: choosing the size, shape, and application tips. The brand is designed to be accessible to everyone, even without prior experience.
What does a press-on nail fitting involve?
A fitting involves temporarily placing different models on your natural nails to compare shapes, lengths, and finishes. It's often during this moment that everything is decided: you look at your hands and immediately know if the model is the right one. A simple, but often decisive moment.
Will Soimea organize other events in Paris or France?
The first Parisian pop-up in the Marais was a success, with a full store, many encounters, and much interaction. Building on this experience, Soimea plans to repeat such events. To be informed first, subscribe to the newsletter or follow Soimea on social media.
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